Content & Clients: The System That Turns Video Viewers Into Paying Clients
Content by itself gets views. Ads by themselves get impressions. SMP combines professional video content with fully managed META campaigns to build a predictable pipeline of leads. You get the clients. We handle the content and the ads.
Quincy's Construction
By combining professional video content with targeted META ads for their bathroom renovation offer, we built a massive pipeline in just 30 days.
"You're definitely leaving a lot of money on the table, because you're going to lose to contractors like myself. They want to see it to believe it."
Quincy Williams, Owner, Quincy's Construction
Predictable results.
More Leads, Predictable Growth, Every Month
Ads and content turn strangers into prospects and build a steady, measurable pipeline month after month.
Smart targeting makes even modest budgets work harder. This drives more calls and sales without wasted spend.
Consistent presence keeps the business top of mind. When a customer is ready to buy, they choose your business first.
We build campaigns that drive leads, customers, and revenue. Not just views.
Content Gets Made. Ads Get Seen. Together They Get Clients.
Most contractors do one or the other. They post content that nobody sees, or they boost posts with no strategy and waste money.
Custom photo and video content shown to the right people through targeted ads is the combination that produces leads. One without the other underperforms.
SMP builds the content and runs the ads as one connected system. The message and the targeting work together instead of being handled by two disconnected efforts.
What Changes When You Run This System
Drag the slider to see the difference between hope marketing and a predictable lead generation system.
After: Predictable Pipeline
Before: Hope Marketing
Before
Relying only on referrals and word of mouth.
Competitors showing up online while you stay invisible.
Unpredictable feast-or-famine growth.
Customers forgetting you between visits.
Always hoping the phone will ring.
After
A steady flow of new leads beyond referrals.
Your brand showing up everywhere customers look.
Predictable growth you can control.
Customers remembering you because you show up consistently.
A full sales pipeline instead of leaving it to chance.
Content Built for Every Stage of the Buying Journey
Every month's content covers all three stages. The campaigns reach people at every point in their buying journey.
TOP OF FUNNEL: ATTRACT
Problem Aware
Content that introduces the business to people who don't know it yet. Promo highlights, myth-busters that debunk common industry misconceptions, quick tips and hacks positioned for broad interest, behind-the-scenes work-in-progress footage, and local brand stories featuring community ties and history.
MIDDLE OF FUNNEL: ENGAGE
Solution Aware
Content that builds trust with people evaluating their options. Process explainers that walk through how the service works, FAQ videos answering the top questions the business always gets, educational tips that build authority, service comparisons, and meet-the-expert features showcasing a team member or credential.
BOTTOM OF FUNNEL: CONVERT
Most Aware
Content that closes people who are ready to buy. Testimonial clips from happy clients, case study stories with before-and-after results, guarantee videos highlighting risk reversal or warranty, direct CTA promos, and before-and-after reels showing visual transformation proof.
How It Works Every Month
STRATEGY
Discovery call, brand and audience and competitor audit, identification of goals and KPIs and success metrics, and a campaign roadmap.
CONTENT
Creative concepts and messaging development, ad copy and headline writing, visual and video asset design, and a content calendar for the campaigns.
ADVERTISING
Ad account and tracking configuration, audience segment and targeting layer building, campaign structure setup, and creative asset upload with finalized ad copy.
REPORTING
ROI review and strategy adjustment, budget allocation toward the best performers, weekly performance updates, and monthly analytics reports.
Estimate Your Ad Spend and Reach
See what a targeted monthly budget could produce for your business.
Ad Spend Calculator
Calculate exactly how much to spend on ads based on your numbers
1Unit Economics
Amount we can spend on each lead
2Your Goals
What you did last year
Your target for this year
New Revenue Needed
$50,000
# Jobs Needed to Hit Goal
24
Your Recommended Ad Budget
Paid Advertising Budget (Annual)
$7,056.00
Max CAC × # of Sales Required
Paid Advertising Budget (Monthly)
$588.00
Annual Ad Spend ÷ 12 months
Cost Per New Customer
$294
Cost Per Appointment
$88
These calculations are based on standard unit economics formulas. Actual results vary by market conditions, offer quality, and execution. This tool provides a framework for budget planning.
Want a customized projection for your business?
Book a Strategy CallWhat Our Clients Say
These are the kind of results that come from combining professional content with targeted distribution.
Josh Roy, Prestige Lawn & Tree Care
"$50,000 in additional revenue in 5 months."
Frank Ingrassia, Symmetry Construction
"$100,000+ in additional revenue within 6 weeks of launching on META."
Rick Franzo, Growth Coach Poconos
"I've gotten business because of it."
"People are calling me, people are responding to the ads. It's been amazing. I definitely recommend you guys to anybody."
Quincy Williams, Owner, Quincy's Construction
Choose Your Commitment
Content & Clients Lite
Best for businesses testing the waters or working with a smaller content volume.
3 new video creatives per month
Full META ads setup (pixel, custom conversions)
Campaign launch and optimization
Monthly analytics report
The Authority
The complete done-for-you lead generation system. Priced by commitment length. A longer commitment lowers the monthly rate. The 12-month commitment is the best value for serious growth.
Strategy & Content
1 sixty-minute strategy call per month
1 production day per month (up to 8 hours)
6 new videos per month total
2 top of funnel, 2 middle of funnel, 2 bottom of funnel
Advertising & Reporting
Full META ads setup
Launch and optimize META campaigns
1 weekly performance update
1 monthly analytics report
Terms of Service
Payment: First month due at signing to secure the spot. Billed every 30 days. All major credit cards accepted.
Travel: $0.70 per mile for travel outside the service radius (20+ miles). Flights and hotels billed separately with client pre-approval.
Deliverables: Client covers all ad spend, paid directly to the platforms.
Scheduling: Shoots scheduled 2 weeks in advance. Cancellations within 72 hours may incur a fee.
Common Questions
Everything you need to know about how the system works.
Ready to Fill Your Pipeline?
Schedule your free strategy session below.
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