How Much Does Video Marketing Cost for Contractors in PA?
How Much Should Video Marketing Cost for a Construction Company in Pennsylvania? (Real Numbers + Instant Calculator)
Filming on a construction site with CMG of Easton in Phillipsburg, NJ, using the Sony FX3 on a gimbal.
Let’s Cut the Fluff.
If you run a construction or home service company in Pennsylvania, you’ve probably asked this:
“How much does video marketing actually cost?”
And every answer online says the same useless thing:
“It depends.”
That’s like asking what a roof costs and being told, “Well… it depends.”
No kidding.
So let’s do this differently.
Below are real pricing ranges based on actual internal pricing at Seymour Mac Productions — the same structure we use for contractors, landscapers, electricians, and renovation companies across PA and NJ.
And yes — there’s a calculator below so you can run your own numbers instantly.
No guessing.
No smoke.
No mystery math.
Why Video Pricing Feels So All Over the Place
Most contractors get three types of quotes:
• The $800 “guy with a camera.”
• The $3,000–$5,000 freelancer.
• The $10,000+ production company.
And they all say they’re doing “video marketing.”
That’s like comparing a pickup truck to a fully loaded dump truck and saying, “They both drive.”
Here’s what actually changes cost:
• Strategy and planning
• Crew size
• Equipment quality
• Number of shoot days
• Editing depth
• Deliverables created
• Usage rights
• Whether it’s built for revenue or just for vibes
Most cheap video looks decent.
It just doesn’t produce anything.
And if your video doesn’t generate leads, trust, or authority… it’s not marketing.
It’s decoration.
On-site in the Warnick Welding shop in Saylorsburg, PA, capturing b-roll for a testimonial video.
Real Pricing Ranges for Construction & Home Service Companies
Here’s what companies like yours typically invest.
1. Brand Story / Authority Video
Investment Range: $3,500 – $7,500
Best for:
• Homepage placement
• Building instant credibility
• Separating yourself from “Chuck-in-a-truck” competitors
This is your digital first impression.
When done right, it makes prospects feel like they already trust you.
2. Testimonial Video Package
Investment Range: $2,500 – $6,000
Best for:
• Sales conversations
• Retargeting ads
• Increasing close rates
A strong testimonial does the selling for you.
If your customers love you but no one sees it, you’re leaving money on the table.
3. Recruitment / Hiring Video
Investment Range: $3,000 – $6,500
Best for:
• Attracting better crew members
• Showing culture
• Reducing hiring headaches
If you’re tired of hiring warm bodies instead of quality people, this matters.
4. Ongoing Content Retainer
Monthly Investment: $2,000 – $6,000+
Best for:
• Consistent lead generation
• Authority positioning
• Staying top-of-mind in your market
If you’re doing $1M+ per year and not creating consistent content, your competitors eventually will.
And they won’t wait for you.
Why Cheap Video Is Usually the Most Expensive Option
Here’s what I’ve seen over and over:
Contractor hires someone cheap.
Video looks “fine.”
It posts.
Nothing happens.
No leads.
No shift in trust.
No measurable ROI.
So they say:
“Video doesn’t work.”
No.
Un-strategic video doesn’t work.
Strategic video absolutely does.
We’ve helped companies generate $50k–$100k+ in additional revenue when it’s built correctly and placed correctly.
The camera isn’t the secret.
The system is.
If you haven’t seen how we structure that, check out our
[Built-to-Trust Video System]
Run the Numbers Yourself
Instead of guessing…
Use the calculator below to estimate your project based on:
• Type of video
• Number of shoot days
• Deliverables
• Editing depth
• Add-ons
These ranges are built from our real internal pricing — not inflated agency fluff.
👇 Get Your Instant Project Estimate Below
What Should You Actually Budget?
Let’s talk real numbers.
If you’re under $500k per year in revenue
You probably shouldn’t be investing heavily in production yet. Focus on operations first.
If you’re $500k–$1M per year
You should be investing strategically in authority and testimonials.
If you’re $1M–$5M+ per year
You should have ongoing video content in place.
Not because it’s trendy.
Because trust compounds.
And in construction, trust closes deals.
Capturing a client testimonial interview for our company with Jeremy Burke, Owner of Burke Home Services in Stroudsburg, PA.
The Better Question Isn’t “How Much?”
The better question is:
“How much revenue am I losing by not building trust?”
If your average job is:
$10,000
$25,000
$100,000+
You don’t need dozens of extra projects to justify the investment.
You need a few.
That’s it.
And if video isn’t part of your long-term brand strategy, someone else in your market is going to own that space.
What Happens Next?
If you’ve run the calculator and the numbers make sense, here’s your next move.
Book a strategy call.
We’ll look at:
• Your revenue goals
• Your positioning
• Your competitors
• Where video fits into your growth
• What kind of ROI is realistic
If it’s not the right time, I’ll tell you directly.
No pressure.
No hype.
No awkward sales tactics.
Just clarity.
Curious about ongoing content or trust building video systems?
Want to see real examples?
Check out our [→ Portfolio]
Seymour Mac Productions is a video production and marketing company located in the Poconos Pennsylvania, that specializes in helping business owners build trust in their business and brand by telling their story through video content.
